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Adidas

Renowned sportswear brand, offering high-performance gear and iconic footwear, sponsoring top athletes and teams worldwide.

Adidas AG is a German multinational corporation, founded in 1949 by Adolf Dassler, following a split from his brother Rudolf who went on to start Puma. Headquartered in Herzogenaurach, Bavaria, Adidas is one of the world's largest sportswear brands, known for its iconic three-stripe logo and popular product lines such as Superstar, Stan Smith, and Predator. The company's mission is to be the best sports brand in the world, and it has achieved this through its commitment to innovation, quality, and style. Adidas has a long history of sponsoring top athletes and teams, including football clubs like Manchester United and Real Madrid, and has been a key player in the development of the sports industry.

Today, Adidas is a global leader in the sportswear industry, with a presence in over 160 countries and a diverse portfolio of brands, including Reebok, TaylorMade, and Rockport. The company has been at the forefront of innovation, introducing new technologies such as Boost cushioning and Parley recycled ocean plastic. Adidas has also been a pioneer in digital transformation, with a strong e-commerce platform and a focus on sustainability and social responsibility. With its strong brand heritage and commitment to innovation, Adidas continues to shape the sportswear industry and inspire athletes and fashion enthusiasts around the world.

View the research gallery for Yatin Taneja's complete research and insights on Adidas.

Research Gallery

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